race car sponsorship proposal race car sponsorship proposal

If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Try reframing any negative thoughts into something more positive. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. If you want to run in one of the very few racing series that do get sponsors and prize money? 19 0 obj Dont just assume that because youre posting nice pictures and updates, your audience will be interested. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. This is how you present yourself as a racing driver and show your value to potential sponsors. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Though my experience was generally limited, I never saw ANY return from any of it. The easiest way to get motorsport sponsorship is to build a network. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. The term influencer is relatively new, but the concept has been around for advertisers for a long time. NHRA/National Dragster. Feel free to email jess@racingmentor.com. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Dont let imposter syndrome get the best of you. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. 0000000839 00000 n Race Car Sponsorship Proposal Template. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Be sure to include a call-to-action so the decision-maker knows what you want them to . In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Open the template in our online editing tool. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. 6 0 obj 0000002058 00000 n What makes you different from any other person? Sponsorship proposal for Alfie Gendall Racing in 2021. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. In the industry this is known as "activating" the sponsorship. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Do your posts get engagement? Sponsorship is not charity. So I built it myself-Ferdinand Porsche. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. Where can I find sponsorship opportunities? Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. This tool allows to fill out any PDF or Word document directly from your browser (no software . 2. Collect evidence throughout the race season testimonials, statistics, etc. The term influencer is relatively new, but the concept has been around for advertisers for a long time. Why is it better than everyone else's? Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. So fo ahead, drop them in the comments section below. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. 68 0 obj <> endobj endstream endobj 73 0 obj <>stream Create a two-way relationship with your audience. Write down every possible attribute you can give to a sponsor. Do people regularly gravitate towards you for some reason or other? If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. It is a document that seeks help from sponsors to help them with their racing careers. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. Assess whether what you can offer will help them reach their goals in a broad sense. An initial deposit of ($ amount) must be paid on or before (date). You might be sending gentle emails before pitching more formally. How do I find companies to sponsor my race car? You have to convince a potential sponsor that YOU are the person who will work for them. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Do you have a very popular online presence? Always be thinking of ways to reach new people. Think about those reasons you stand out. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. There is occasional TV coverage, but it isnt major. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. 1. After all, they're after your event as much as you're after their sponsorship! Without primetime TV coverage, how will people see your sponsors name/product? Want to sit next to thousands of screaming fans? Race Car Sponsorship Proposal Template. You might be operating in a specific niche (see below for more details) or area. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. And you're not alone. Social media is king. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" This all comes down to value. Text of Pravega Racing Sponsorship Proposal. Thanks, Hopeless Tuner. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . . In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. You need to show up to a potential sponsor with a persuasive, well thought out plan. endobj However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Share your form with others. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. Getting a response from your sponsor on your proposal is amazing news. Its a great thing to have but it will not help you secure sponsors on its own. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! How to Write a Sponsorship Letter. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. You need to show up to a potential sponsor with a persuasive, well thought out plan. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Choose a page or event your audience would likely follow, e.g. How to Find a Sponsor as a Beginner Triathlete. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Drag racing is a sport that needs a lot of money to support it. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. Any accomplishments in racing you have achieved. %%EOF This proposal contains proprietary and confidential information of EVSR and Entropy Racing . The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. 01. Why you do it. but you surely wont be walking away with a heavier wallet. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Pravega is the Sanskrit word for High Speed. Sponsorship costs are negotiable and generally a one-time expense. January 6, 2022. What makes you stand out over other racing drivers. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. uC%q.Nbd VMdkydek/ ZU>~r5pf Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). . Of course you can. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. Nationally Televised racing is just that. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Read on for a step-by-step guide to getting sponsored. We believe auto racing sponsorship can offer a significant foundation from Increase sales? If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. A good marketing/sponsorship proposal includes: 1. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. 68 11 Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Racing Sponsorships. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. If you want to prove value to potential sponsors in road racing, you need to get creative Disagree 0.87%. Research the sponsor you are targeting. Sponsorship brings so much more than a logo on a car . It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. Agree 16.59%. Take a look at this blog post for an updated list. Making sure the right type of information is included though does matter. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. 1. People love to talk about themselves so ask questions and chat about them. Work from the outlines you prepared to include all of the important details. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Your almost there! Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). Yet you can derive nearly all the same benefits. Think of it more like a sales deck. Use your market research data to request a feasible amount. It's now time to decide whom to approach and how to get them interested in sponsoring your race. Modern-day motorsport sponsorship is all about standing out. Print out the letter and mail it or hand-deliver it to the potential sponsor. If you are looking for racing sponsorship proposals, you are at the right place. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Include methods like cheque, e-transfer, PayPal, etc. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. The marquee value of your corporation's name affiliated with the Pearson Racing. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Road Racing in the United States has several tiers. Write what the sponsor will get in return, working from the list you have prepared. This means trying to figure out: Listen. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. You also may be able to offer experiences, such as hosting the company at the race track. Edit your sponsorship agreement team online. A picture of you in your race suit. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. So make it count. Once you get the sponsorship agreement wrapped up, the real work has only begun. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Gather the history of your racing career or racing team. 0000001257 00000 n Our team becomes an extension of the marketing department of our sponsoring corporations or . How will your sponsor assess the sponsorship and whether it has been a success for them? Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Get involved in relevant discussions around motorsport and your niche. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Create a clear list of features and benefits that you can pick and choose from. But there are two big things that help you find success. Tell us about it. These details usually include your name and contact details and the name and contact details of the potential sponsor. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). When it comes to drafting your proposal, you can use either a presentation or document format. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq stream Download. Val Apple Motorsports, Inc. 2. And you can use it to find sponsors for your event through our Sponsor Finder tool. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. The Complete Guide to Motorsport Sponsorship. 0000054763 00000 n How invested will they be in the sponsorship's success. Include references to your relationship-building conversations. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Not all benefits will be relevant to every business. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . People regularly contact him asking for free parts in exchange for running a couple stickers. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. Our series (Star Mazda or FF2000 Championship) usually serves as a support race Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. If you let racing get too close to Work all the fun goes away. 10+ Automotive Sponsorship Proposal Samples 1. One of the first things a prospective sponsor will do is check out your social media accounts. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. <> Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Look for brands that are actively trying to promote themselves and look at how you can add to that. Match those goals with what you can offer. Team Racing Sponsorship Proposal Our desire .