easyjet stakeholder mapping easyjet stakeholder mapping

These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. I have 25+ years' experience . It has over 380 routes. 2. This allows you to easily see who can influence your project and how each person is related to the other. Need Strategic Analysis for this company? What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. Note: the Y axis intercepts at the mid-point of the X axis. Explains how the power/interest matrix can be applied to analyze the stake holders in british airways. Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. Which two stakeholders will this cause conflict between? Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. Analysis. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. in 2004, the ordinance allowed a wage increase of 33%. easyjet stakeholder mapping . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. Simple & Easy EasyJet Titles. The company strives to provide the best value by efficiency from all the functioning programmes across operations. 92% of union workers have job-related health coverage versus 68% of non-union workers. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). This paper seeks to evaluate the strategies which will ensure that this company consolidates its position in the airline industry (Anderson 2011). Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. Furthermore, there is an increase in the challenges which are facing this sector. Aspects such as uncertain fuel prices as well as insecurity are major areas of concern. This is especially so since the threat among the regional airlines is higher as compared to the local routes. It is based on the low-cost, no-frills model of the US carrier Southwest. Increase project visibility, especially to executive stakeholders. A SWOT and PESTEL Analysis of EasyJet. 1515 Paper (A+ . The database is updated daily, so anyone can easily find a relevant essay example. However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Focus on seasonality improvements such as season contracts and bases. 3. Basing management decisions on economic profit (e.g. In early humans, these include primordial . easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. 123Helpme.com. 1. the rise and decline in fuel costs affect the lifespan of many airlines. Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. Their experience helps a project avoid pitfalls and getting their help builds stronger relationships. people flying for pleasure are not being forced, so leisure travel would be considered excludable. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. in some countries, they are heavily one-sided, only taking into consideration rights of employees. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The remaining section of Strength is available only in the 'Complete Report' on purchase. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. According to this airline, this airlines ROCE indicates a very steady company. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EasyJet Company's Strategic Analysis and Marketing. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. this is unlike nonunion workers who are considered "at-will" employees. 4 min. They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Stakeholders are individuals, teams, agencies, and partner organisations. Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba). Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). Some of the risks associated with this plans are associated with the prevailing business legal and political environment. Opines that a large investment is needed to strengthen and expand the market share. This has dented its ability to effectively compete in the European airline industry. Explains that a single monopoly is one organization that holds 100% of the market share. 3. "Easyjet Stakeholder Mapping" Essays and Research Papers . The company has invested in the efficient use of airports. Total revenue ( million) 2,362.8 1,797.2 31.5%. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Pressure groups and government. (2020, September 26). Describes the transportation security fees, which can be found at http://www.tsa.gov. Looking at the weaknesses, as compared to other airlines, EasyJet does not have sophisticated aircrafts. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. Local community and pressure groups. EasyJet is a British low cost airline company that flies both domestic and international routes. Zoom out. Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! Explains that the employer association wants to help between the negotiations between easyjet and the trade union. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . What is stakeholder mapping? Plan stakeholder communications and reporting. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Secondly, the airline is not in a position of controlling the cost of fuel in the industry (French 1986). The table on financial analysis provides a reflection of past performances. Describes the roles of key players like owners, board of directors, and staffs. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. Opines that owners would want a successful charity that receives donations to help them be successful. Strong operational efficiency leading to a low-cost model. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Opines that owners would want easyjet's demand to increase, as this would mean lots of plane tickets would be sold as they're in demand. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. Aggressive competition at Berlin airport and Tegel ramp-up, 1. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. One of the responsible actions that EasyJet has undertaken includes signing an agreement with the European airframer Airbus, to cooperate in a joint research project on the feasibility of the hybrid and electric-powered aircrafts. Some stakeholders are more involved than others. It . The bargaining power of the buyers in this case is quite low. Analyzes how living wage ordinances are determined by the cost of living where the airline employee is employed. But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Stakeholder maps provide four different types of value: 1. first and business class travellers are discerning to different levels of quality between airlines and can voice strong opinions. In this case, the fares are one way and a price is quoted for all the seats on the same flight. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Explains that hicksian's model reckons the time frame in which a strike has to last in order for the parties to reach concession in terms of the wage rate. In some countries, unions are heavily one-sided, only taking into consideration rights of the employees. One of the best things about easyJet is its refund policy. increased competition has forced ryanair to reduce fare prices. Learn More. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Building your map. <br><br><br>Specialities/Key skills: <br><br>Logistics & Supply Chain - Distribution & Network design, Strategy, Critical thinking, Business Analysis, EXIM and Customs clearance, Change management, objective & data driven decision making, stakeholder management and communication, problem solving, PRINCE2 project management, risk analysis, direct and indirect people management, advanced excel | Learn more about Vamsi Krishna Paradarami's work . IvyPanda. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. 3. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. Thus, it is the responsibility of this company to work on establishing the right strategies which will work to ensure that EasyJet remains to be considered as an airline of choice in Europe when it comes to short routes (Eichenberger 1996; Ferrell, Hirt & Linda 2006). I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. Analyse the relevant stakeholders with the power/interest matrix. Easyjet stakeholders Free Essays. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Run projects smoothly with stakeholder mapping. The company was established in 1995. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. 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