For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Send out a simple four by six postcard. Most marketing agents do fails because they don't under. What We'll Cover Housing Market Statistics 1. How to Nurture Your SOI (+ Free Templates! Good news! By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. A reminder to winterize their sprinkler system or change smoke detector batteries? Under that simple system they end up calling everyone in their SOI twice a year. Take Advantage of Direct Mail Marketing 6. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Either theyre using you or theyre referring someone to you. One of those things is the YAY-ME letter. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. So thank you, thank you, THANK YOU!!! So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Thank you for using me as your realtor. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. You made your calls and used your Realtor sphere of influence scripts. Pay Special Attention to Those Who Matter Most, 5. Real estate letters to clients samples help with R. And whenever possible, ALWAYS post an image. Theres really no right or wrong way to segment your list. It has success written all over it. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. or other gift. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. The main thing is not to let them forget that youre an agent and youre there to help them. For example, you may want to host a simple summertime cookout. Michael Montgomery of Rev Real Estate School. Thx for sharing. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? You may get another referral in the future, growing your sphere of influence. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. That's a good letter! Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Find FL real estate agents Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. I just can't do YAY ME! I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. It's helpful to the recipient and offers them something of value, INFORMATION. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. It is important for you to stay connected with your real estate clients. Or, you may want to rent out a special menu for the evening. SOI. Any new listings that come onto the market will be instantly emailed to your buyer. We are going back to the basics. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. You might even want to use a real estate CRM. Are you sure you want to report this blog entry as spam? Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Save my name, email, and website in this browser for the next time I comment. 2. Some of it is super-scripted and sleazy, and some of it is just plain outdated. In todays market, there are many different lead sources you can use to grow your business. on ActiveRain. However, Id love to hear what you think about it first. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. And time is something busy agents are short on. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. (Were talking multiple millions in volume.). The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. Today Im going to tell you, no. Guess what? When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. Either way staying top of mind with your list is important. Date. As the leads and referrals start coming in, its important to keep track of each and every one. Theyre a light-hearted, non-pushy way to stay in front of people. He is CEO of Agent Dominator. 4. That way, you stay in the loop on what is happening in the local area. Dont do that. You may be under the impression that phone calls are an annoyance. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. But if you do it right? Come up with a meaningful message, and hit your database with a postcard mailer. (Honestly, this ones worth a watch!). It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Then, send a personal note to them. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. We can use the search update tool for four general areas. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. And even if your client needs nothing from you at least you checked in. Its Brian Icenhower. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. In real estate, being active and engaged as a friend is being active and engaged as a business owner. And who doesnt love a bottle of wine or box of chocolates? Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Part of that, Im sure, is the isolation that many are experiencing. Finally, the art of copywriting is helpful too. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. What's the reason you're reporting this blog entry? I mailed them a postcard because I was afraid to pick up the phone and call them. I was just checking in with you to see how youre doing. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. The more personal attention you give, the more theyll like and remember you. Brian Icenhower of The Real Estate Trainer has a great tip. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. If you would like to submit a question just visit. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Whats the first advice given to new real estate agents? What Is a Sphere of Influence? Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. ActiveRain, Inc. takes no responsibility for the content in these profiles, If you havent been staying in touch with your SOI like you know you should, youre not alone. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. (One of my recent clients almost got badly burned by an inflated zestimate!). That said, the fact of the matter is that our SOI is where its at. Focus on the social media sites where most of your SOI connections are, and the ones you already love and use regularly. A few days ago I followed a search link and saw some advice that I thought was terrible. You can also see what specific links the recipient clicked. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. You can send this to your SOI, or your geographic farm. Twitter posts with visuals get up to 5x more engagement. Great post. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. If you dont have a drip campaign set up yet, dont worry. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. As a result, its upset a lot of our existing lead sources as well. That is why it is important for you to pay close attention to your sphere of influence real estate agent. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. WOW. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. You dont have to be a suited-and-booted business exec to have a great network. Thats the only way you will be able to contact your SOI members 100 times a year. Your thoughts? Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. If you use your agent website for your Listing E-Alerts, you can use. You need to take a look at the people you are connected with on social media. Its forcing real estate professionals to pivot their business and make some changes. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. Howd you get into it? There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! For example, a home value estimate is one of real estate's most common lead generation tools. Its okay if you have gotten away from being in touch with your SOI. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. and they're yours for free. Here's a sample: Dear (friend, client from a former business, former boss, etc.) If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. We have all been there. They got 34 percent from repeat business. And when he does, it feels like a natural segue, not an awkward script. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. Now that is a good introductory letter, Marte. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Do you know anyone who might be thinking of purchasing a home in the future? Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. This also warms up your SOI for your phone call. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! That detracts value. Then, see if they will need assistance finding a spot that has more room. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. Dont take the cheap route if its going to come across negatively. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. How do you write a client letter to your sphere of influence and past clients? Here is how to create an audience. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. All that I need from you is to verify that I have the correct home address and email address for you. It posts your ad and provides a messenger link for the recipients so they can message you directly. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. This is how you reconnect with your sphere of influence database. You may be wondering if you should be spending money on buying new leads. : ). They better like it, or youre going to get blocked! We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. You now have a friend in real estate. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. I stay in touch with my people, past present and to come, with a monthly . Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. And this one from the Graham Seeby Group is an excellent example. At that point, you use your Realtor sphere of influence scripts. Thanks for all the comments! If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. And in this case, that brand is you. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. emails to my SOI.. just can't do it. How low interest rates are and what a great time to buy it is? In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Just pick up the phone. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. As a result, Realtors end up going for the remaining 20 percent. Why not get deep once in a while? And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. There are a lot of questions that we have the ability to address for our clients. are great for staying top-of-mind. Sound good? Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. So, Jennifer, um what's an example of doing it right? Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. If you are a seasoned real estate agent, then you know who is most impressed by your work. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Still not sure how to write it? Take our customer, Justin Seeby for example. But asking for it can feel pretty daunting. I would love the opportunity to work with you. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Love it or hate it, email cannot be ignored. We do coach our clients on these lead generation tactics. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Start with your past clients because these are people you just sold a house to. In general, keeping in touch is a great way to show appreciation. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Gratitude is the best way to get more of what you want. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. It is such a surprise when someone takes the time to send a note that is personal. It's so great to get off on the right foot - this letter would do it. Tips For Preparation 1. That is why social media is helpful. Were going to give you everything you need to work your SOI like a pro.